Behavioral economics

Does the paradox of choice hold up under the evidence?

The paradox of choice says more options can lower satisfaction and buying. Reviews find no average effect, but overload appears under certain conditions.

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Charkive StartersBiases and thinking

What is the sunk cost fallacy, and why do we fall for it?

The sunk cost fallacy is the tendency to continue something because of what has already been invested, even when quitting would be the better choice.

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Connected topics

Paradoxes and puzzles Consumer psychology Epistemology and rationality Cognitive bias Social psychology Obedience to authority Research ethics Psychology Metacognition Research methods